Audi Ajax Cup Sponsors

The 16th annual Audi Ajax Cup is a beloved celebration of Aspen’s racing history and the organization that has been raising athletes here since 1937. AVSC’s biggest annual fundraiser, the Audi Ajax Cup brings together athletes, influencers, and leaders in the winter sports world to enjoy a day of fun dual ski racing while raising funds for the next generation of winter sport athletes. Diverse sponsorship opportunities are available. Read on!

Exposure & Demographics

Holiday Week Exposure

Population spikes from 6,500 to 40,000+
Aspen hotel occupancy: 95%
Five-star Little Nell holiday occupancy: 100%
International visitors from 60+ countries
$63,000,000 in holiday week retail sales
The busiest US private airport during the holiday week, the Aspen brand generates high-quality traditional and social media

Holiday Week Visitor Demographics

Average household income: $400,000+
Average age: 45+ years old
College graduate
# of stays per year: +6
Average length of stay: 4 days
Children under 18: 29%
Aspen second home owner: 42%
Repeat Aspen guests: 67%

Audi Ajax Cup sponsorships directly impact:

Over 3,000 youth, from Aspen to Parachute -- 30% receive scholarships. More than $2 million in scholarships and subsidies are awarded annually.
Athletes of all levels, from first-time skiers to future Olympians.
Over 350 athletes who receive sets of equipment at no cost each season.
Over 400 down-valley athletes who receive free transportation to our programs.
Athletes who identify as people of color (22% of participants).

Sponsorship Packages

Platinum Level - Course Sponsor-$50K

Logo featured on all race bibs
Six (6) banners (1m x 3m) on course
Logo on event step-and-repeat backdrop
Premium logo placement in Modern Luxury print advertisement
Prominent logo placement on Gondola Plaza advertisement
Inclusion in Ajax Cup social media tags
Opportunity for racer goodie bag placement and on-site brand activation
Option to include a video ad during livestream breaks

Gold Level – Après Party Sponsor – $35,000

On-site event activation opportunity
Logo featured on race bibs
Three (3) banners (1m x 3m) on course
Logo placement in Modern Luxury print advertisement
Logo placement on Gondola Plaza advertisement
Logo on event step-and-repeat backdrop

Silver Level – Pro Draw Party Sponsor – $20,000

Bronze Level – Race Day Sponsor – $10,000

Six (6) banners (1m x 3m) on course
Inclusion in Ajax Cup social media tags

Supporter Level – Community Sponsor – $5,000

Logo on shared sponsor banner at race venue
Inclusion in Ajax Cup social media tags
Recognition on AVSC’s website and digital event program

Current Sponsors include:

For opportunities to sponsor a race team, click here.

For information on additional sponsorship opportunities, please contact:

Contact: Ash Farrington
Phone: (970) 922-8019
Email: afarrington@teamavsc.org